Strategic Meetings Management: Cost/Benefit of Managing Small Meetings
Tue. July 18| 8:00 AM - 9:00 AM | 205A
This session, developed by the GBTA Meetings Committee, reviews approaches to strategically managing small meetings, which remain inconsistent across the industry. While small meetings represent a significant category of spend, there is no single best practice that applies to all companies.
Organizations with a mature SMM program have approached managing this category in different ways, and may have changed course due to initial lessons learned. Other companies are just starting down the path of managing small meetings, and may feel overwhelmed due to the high volume and fragmented landscape.
This session will leverage a panel of industry experts to provide an objective view of the small meetings category. The goal of this session is to articulate various perspectives on managing small meetings:
• Defining small meetings.
• Pros & cons – cost to manage vs. benefit to the organization.
• Differences attributable to industry vertical and corporate culture.
• Options for managing small meetings, including existing technology solutions.
Type: Education Session
Track: Data Analytics and Trends, Meetings, Procurement, Technology
President and CEO
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